Use of Social Media by Pharmaceutical Medical Information Teams

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Pharmaceutical medical information (MI) teams provide support to healthcare professionals (HCPs) and consumers to increase their knowledge about a company’s product. Pharmaceutical MI teams are centers of knowledge, health educators and a source for credible and accurate information about a company’s products.

Social media is a channel for engaging and participating in health conversations that are already naturally occurring on social media platforms. MI teams can use social media to build relationships, listen to HCPs and consumers and share valuable information that supports safe and effective use of the company’s products to improve health.

Download the white paper to learn more about social media and how it can be used by MI teams, including:

  • FDA draft guidelines about product promotion on social media and the Internet by pharmaceutical and medical device companies and how these might be used by MI teams
  • How pharmaceutical medical information teams can leverage social media to improve health literacy and provide more value to patients and HCPs